Active
Overview
Active is a running companion designed to encourage exploration, movement, and long term motivation. The project reimagines running as a playful city wide experience, combining navigation, rewards, and behavioural design to make everyday activity more engaging.
Problem
Many running applications focus heavily on performance data but struggle to maintain user motivation over time. Research revealed that runners often lose interest when experiences become repetitive, overly technical, or disconnected from the enjoyment of discovery.
Solution
Active introduces a gamified ecosystem built around exploration, progression, and positive reinforcement. Through guided routes, achievement systems, behavioural nudges, and reward driven interactions, the platform encourages users to build healthier habits while discovering new parts of their city.
Project
Active
Role
Visual Identity
Industry
Retail
Year
2024 / 8 Weeks
Team
Rashed Ali
