Storytag
Overview
Storytag is a transparency platform created for Nike that transforms product traceability into an interactive storytelling experience. The project explores how digital touchpoints can make sustainability information more accessible, engaging, and meaningful for everyday consumers.
Problem
Consumers increasingly value sustainable products, yet information about sourcing, manufacturing, and environmental impact often feels complex and disconnected from the purchasing experience. Nike needed a way to make product transparency easier to understand while strengthening trust in its sustainability commitments.
Solution
Storytag introduces a connected physical and digital system that reveals the journey behind every product through a simple scanning experience. By combining traceability data, storytelling, and interactive rewards, the platform transforms transparency from static information into an engaging consumer experience.
Project
Storytag
Role
Visual Identity
Industry
Retail
Year
2024 / 8 Weeks
Team
Rashed Ali
